2020 will be the year of experience. We are undergoing dogma shifts about exactly what shopper marketing is. Shifting from trying to persuade and discount people into buying to prioritizing experiences at every stage that will inherently keep people coming back for more.
Even though shopper behavior hasn't changed much at its core, the classic fundamentals of the sales funnel no longer apply as people expect a connected commerce experience to shop at their own convenience — anywhere, anytime, anyhow. Coupled by the limitless growth in digital platforms and a return to IRL shopping experiences, it is no longer about capturing the phase or infinite fragmentations of their path to purchase, but rather apertures of connection for them to Find, Buy and Love your brands.
Download the 2020 Commerce Trends report to learn the big shifts that will impact commerce as we know it and how brands can impact change.